"The world of shoes needs colour."

As declared by Horst Wortmann in 1968. The Wortmann Group's success story shows how right he was.

"The world of shoes needs colour."

As declared by Horst Wortmann in 1968. The Wortmann Group's success story shows how right he was.

Join us on our journey.
Our company history

For more than 50 years, Wortmann has been synonymous worldwide with youthful, fashionable shoes. The Wortmann Group has achieved continuous growth through daring, understanding and an aptitude for business. A journey through time, taking big steps to become a global player in the footwear sector.

  • 1967

    Horst Wortmann establishes Wortmann KG in Detmold, Germany.

  • 1972

    The company now generates a turnover of more than 20 million euros. A new administration building and larger warehouse capacity are set up on the 25,000 m² company grounds. This site remains the company headquarters until the present day.

  • 1974

    Orion Italiana is established and from now on oversees the drop shipping business with key accounts.

  • 1980

    Wortmann takes over Wendel GmbH, Pirmasens.

  • 1984

    The company group exceeds the 100 million euro turnover mark.

  • 1987

    Wortmann takes over the Austrian market leader and operates in Vienna under the Wortmann-Schuhproduktionen Gesellschaft m.b.H.

  • 1990

    With the founding of Caprice shoe production in Pirmasens, Wortmann expands further with the segment fashionable ladies shoes in multi widths. With its own production site in Pirmasens, Caprice also now serves as the company’s innovation centre.

  • 1993

    The Wortmann group acquires shares in NOVI Footwear (Far East) Pte Ltd. in Hong Kong/Singapore. Novi is market leader in the distribution of shoes from the Far East to Europe. The goal of this strategic participation is the greater development of the growth market Asia and the long term securing of the production markets. In the business year 1993 the group generates a turnover of more than 340 million euros.

  • 1996

    Warehouse and administrative areas on the company site, by now 40,000 m², are significantly expanded. Expansion of company headquarters and the new logistics centre is completed after 1.5 years’ building time.

  • 1997

    The Wortmann group achieves a turnover of more than 390 million euros and delivers to more than 15,000 customers throughout Europe.

  • 1999

    The new subsidiary shoe.com becomes licensee for textile brands.

  • 2000

    a+w shoes is established as a joint venture of ara and Wortmann.2002: Launch of the end consumer campaign for the Tamaris brand.

  • 2002

    Launch of the consumer campaign for the Tamaris brand.

  • 2005

    shoe.com acquires the shoe licence for s.Oliver clothing brand. The first Tamaris monobrand store opens in September in Berlin.

  • 2007

    Within 8 weeks, Tamaris opens 12 stores in Europe, driving expansion in Europe.

  • 2008

     Subsidiaries of Wortmann and Caprice are established in Russia.

  • 2009

    In October Wortmann KG is named best shoe manufacturer of the year by the trade magazine "schuhkurier".

    Tamaris spots are broadcast on TV for the first time.

  • 2010

    Wortmann KG awarded “Marketing OWL 2010” by Marketing Club OWL Bielefeld e.V. At the end of the year Wortmann begins operation at its new logistics centre at the company headquarters in Detmold (investment volume: 35 million euros).

  • 2011

    In preparation for the planned generation change, Jens Beining, nephew of the company founder Horst Wortmann, becomes an additional personally liable partner of Wortmann Schuh-Holding KG.

    In the best brands study in February, Tamaris comes in third place after Apple and LG in the category “Best growth brand”. In June Wortmann acquires all the shares in a+w shoes which is renamed Jana shoes shortly afterwards.

    Caprice lays the foundation stone for a state-of-the-art development and technology center in Pakistan.

  • 2012

    With sales of 999 million euros, the Wortmann Group just about reaches the one billion euro mark.

    A record budget of 100 million euros is invested in the international brand development of the Tamaris brand over the next few years.

    With the launch of the first Tamaris online store in Germany and Austria, the Wortmann Group expands its business in the e-commerce sector.

  • 2013

    The Wortmann Group exceeds the one billion mark in sales for the first time.

    Honoring the Tamaris brand as "Service Champion No. 1 of the stationary trade".

  • 2014

    In November, the new factory outlet opens with a sales area of approx. 800 m² directly opposite the company headquarters.

    Tamaris brand again honored as "Service Champion No. 1 of the stationary trade".

  • 2015

    Horst Wortmann is honored for his life's work with the Schuhkurier Award.

    In September, the office complex "The Loft" was opened in a former warehouse on 2,800 m² after extensive renovation work and an investment volume of more than 5 million euros. In addition, a 600 m² area for events etc. is created.

    For the third time in a row, the Tamaris brand is awarded the "Service Champion No. 1 in Stationary Retail".

  • 2016

    At the beginning of the new financial year (June 1), company founder and main shareholder Horst Wortmann hands over operational management to his nephew Jens Beining.

  • 2017

    The core brand Tamaris cooperates with the well-known designer Marcel Ostertag. In addition to this new collection line, Tamaris launches Fashletics by Tamaris and Heart & Sole as further lines.

    Launch of the end consumer campaign for the MARCO TOZZI brand.

    For the first time, the Wortmann Group is celebrating a family day organized by the trainees. In addition to the opportunity to look at the workplaces, the families and friends of the employees can get an idea of work processes, the logistics center and, during a fashion show, also of the current collections.

    Caprice produces one megawatt of electricity for the factory itself in Lahore, Pakistan, with 3,125 solar panels.

  • 2018

    MARCO TOZZI cooperates with the well-known TV format Shopping Queen.

  • 2019

    Caprice founds a subsidiary in Ukraine.

    Tamaris is expanding its product range with new license partners for belts, watches/jewelry, stockings, caps/scarves/shawls, luggage, umbrellas and eyewear.

    The Tamaris online store becomes a platform for the stationary system partners.

  • 2020

    The Wortmann Group is lending a helping hand to its retail partners with a substantial, double-digit million sum in the form of a Corona support package.

    MARCO TOZZI cooperates with the designer Guido Maria Kretschmer.

    Tamaris is the exclusive shoe partner of Miss Germany 2020.

    With the highly acclaimed "Who is Julia?" campaign, Tamaris is setting a new mark in addressing end consumers.

    Tamaris launches the sustainable collection GreenStep.

    Tamaris wins the German Brand Award 2020 in the category "Excellence in Brand Strategy and Creation" with its Fashletics collection line.

  • 2021

    With an area of approx. 7,000 m², the Wortmann Group is installed the largest contiguous rooftop photovoltaic system in the region.

    With the new premium line NEWD.Tamaris, Tamaris sets a new benchmark in the fashion retail sector. The NEWD.Tamaris online store is launched in the summer.

    With the new Tamaris active capsule, Tamaris is entering the outdoor segment.

    Tamaris and Jana shoes decide on cooperation for the new Tamaris Comfort segment.

  • 2022

    Caprice launches its first online e-shop for female consumers.

    The Wortmann Group sponsors 60,000 trees for reforestation at the Hermann Monument. Over the next five years, the Wortmann Group will become the largest sponsor of the Lippe Regional Association with a total of 125,000 euros.

    The "Made with Mushrooms" pilot project is honored in Berlin with the "German Award for Sustainability Projects 2022". In the category "Product - Textiles/Apparel", which also includes shoes, the sustainable mule based on mushrooms achieves first place.

    Award for the Tamaris brand as "Service Champion No. 1 of the stationary trade".

    The capsule collection NEWD.Tamaris collaborates with the designer Kilian Kerner.

    Tamaris is being honored by the animal rights organization PETA with the "PETA Vegan Fashion Award 2022".

  • 2023

    The Wortmann Group is honored with the Top 100 seal as a very innovative company in the category "Innovation Success".

    Caprice wins the German Brand Award 2023 for its TV commercials.

    In a further step towards becoming a lifestyle brand, Tamaris launches its first fragrance line with three perfumes.

    Wortmann Group takes over Peter Kaiser, one of the most traditional shoe brands in Europe.